Business and Assets for Sale – Project Pecan

8th June 2023

An opportunity exists to acquire the business and assets of this UK based consumer insight and predictive analytics business, a market leader in the combination of real time mass consumer insights with machine learning to analyse the match between brands and music used in branding (sonic branding) and music used in marketing.


  • Business has been trading for over 15 years.
  • World leading position in sonic brand testing with over 40 projects completed to date for clients such as Netflix, Ford, TikTok, DHL and Unilever.
  • Proprietary brand matching framework used in over 40 client projects based on over 500,000 consumer studies.
  • Fully automated Al powered SaaS platform enabling the search of huge music catalogues by brand personality and over 250 brand attributes.
  • 3.4 million strong wholly owned consumer panel and fully automated technology stack with best in class AI powered quality control.
  • Workforce of 10 people including technical/AI team of 5.
  • Based in the UK but with global capabilities.
  • Existing customer base/pipeline of leading brands and established referral network of multiple sonic branding consultancies and media agencies.
  • Turnover of £0.6m 2021/22 (April year end), £0.5m in 2022/23 and projected turnover of £0.5m+ in 23/24.
  • Currently operates in South East England but with most revenues generated internationally, all employees work from home, no office.
  • Offers are invited for all or part of the business. The consumer panel business is not connected to the sonic branding business and either could be acquired separately.


Interested parties should immediately sign the Non-Disclosure Agreement which can be found here. Expressions of interest for the business and assets are required by 5pm on 14 June 2023 with bids anticipated shortly thereafter.

If you require any further information please contact Alison Young or David Taylor or alternatively call us on 01189 47 90 90.



This summary has been prepared in connection with the proposed sale of 100% of the shares and or trade and assets of the Company.


By accepting this summary the recipient agrees to keep permanently confidential all information that it contains. This summary may only be made available to those members of the recipient’s staff who require to be directly involved in the appraisal of the opportunity and the recipient’s bankers and professional advisors. It should not be made available to any other third party without the prior written approval of KRE Corporate Recovery Limited (“KRE”). Furthermore, no contact should be made with the Company or any of its staff, customers, suppliers or shareholders without the express permission of KRE Corporate Recovery Limited.

The information in this summary, which does not purport to be comprehensive, has been completed from information provided to KRE Corporate Recovery Limited by the Company and has not been independently verified by KRE Corporate Recovery Limited. Intending purchasers should not rely on the information contained in this summary, and must satisfy themselves as to the accuracy of all such information. KRE Corporate Recovery Limited has been appointed by and is acting for the shareholders of the Company and, with the exception of any duties or liability which it may have under the Financial Services and Markets Act 2000, will not be responsible to any third party for the information contained in this memorandum.

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